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Thursday, May 27, 2010

There is NO free advertising

This was posted because of someone making certain comments. I've talked with the person. There's no issue anymore. I'm leaving this up because for pure transparency into the whole radio aspect and what I gain out of it. Since many people are probably pretty curious. There's some more things, but this addresses one thing people often misrepresent.

I want anyone out there reading to know one very important thing: There is no such thing as free advertising. There is no sex in the champagne room.

Any commercial spots are paid for. Comments on air are more about a proud father talking about his son's happenings and the station talking about current events that would interest listeners. KZOK talks to comics performing at Laughs, Underground, Parlor and Giggles. All for FREE and they give the shows a plug, because they might interest the listeners. They also talk to guys from local casinos, and other non comedy related venues like Jazz Alley. Many of those venues ALSO choose to buy advertising on top of that. I know Giggles has recently and I know Laughs has in the past.

The advertising buy has nothing to do with a club getting a comic on the radio for an interview. Names and Bios and Videos are submitted to a producer weeks in advance for consideration and plenty of times turned down. (even some of my hooters comics. I play by the same rules.)

Yes. Sometimes when I get on the air I do promote whatever shows I'm doing. If you look at how much "FREE advertising" we gave HOOTERS after they stopped paying for it. You'll notice by the recent cancellation, it's not even that effective.

I promoted my show last weekend at the Tacoma Underground. 2 people said they heard me from the radio. I'm sure Jon Fox is grinning through his gold teeth because of my help.

I've tried my best to make my own reputation and not give anyone the impression that I use my dad in substitute of my own hard work. It doesn't always happen. I know people believe whatever they want. I'm just hoping one or two people who read the blog will change their mind. (Get it? Callback! - I'm a professional ladies and gentlemen. lol)

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